FAQ
Straight answers to the questions we get most.
- Who qualifies to attend?
- The event is for Director-level and above at B2B SaaS companies past roughly €2M ARR or 20 employees, plus investors, advisors and service providers, who share fewer than 1 in 10 seats combined. Every application is reviewed by us within 48 hours.
- What does the review look at?
- For SaaS executives, three things: your role (Director and above), your company (B2B SaaS, roughly €2M+ ARR or 20+ employees), and what you want from the day. Investor and service provider applications are reviewed on one thing: whether your work is with senior B2B SaaS executives. If the event is a fit, you'll receive a private registration link. If it isn't, we'll tell you honestly.
- We call ourselves an AI company, not a SaaS company. Do we qualify?
- Yes, if you sell B2B software on recurring revenue and meet the same bar: Director-level and above, past roughly €2M ARR or 20 employees. We care about the business model, not the label. AI consultancies and agencies fall under service provider seats.
- How does this relate to SaaSiest's other events?
- SaaSiest runs community events across Europe, including SaaSiest in Malmö and SaaSiest Amsterdam. The Executive Edition is the format built entirely around senior operators: executive peer rooms, no expo, no pitching. London is its second city: five executive rooms, 300 seats, Thursday 19 November 2026.
- What does a ticket cost and what's included?
- SaaS executives pay £349 ex VAT. Investor and service provider seats are £899 ex VAT; fewer than 1 in 10 seats in the room go to that group, combined. Both include the full day: joint sessions, your executive room, lunch, coffee and the drinks reception.
- Why is there no discounted investor ticket?
- Unlike founder-investor events, investors attend on the same terms as any other service provider: same price, same shared allocation of fewer than 1 in 10 seats. The event is built for the executives who run SaaS companies; everyone else in the room is there on equal, paid terms.
- Why is there one cap for investors and service providers together?
- Because this is not a fundraising event. The room is for the people who run B2B SaaS companies. Everyone who isn't one of them, investors included, shares one small allocation on the same terms, so the room stays operator-heavy.
- Can I send a colleague instead?
- Yes, transfers are possible, subject to the same admission criteria as the original ticket holder.
- Where is the venue?
- CodeNode, 10 South Place, London EC2M 7EB. Open in Google Maps.
- How do I get there?
- CodeNode is in the City of London, between Moorgate and Liverpool Street. Moorgate station is 3 minutes on foot, Liverpool Street station 6 minutes. The Elizabeth line runs direct from Heathrow to Liverpool Street in about 40 minutes.
- Where can I park?
- The venue has no parking and driving into the City of London means congestion and emission charges. Take the Tube or train if you can. If you must drive, the closest public car parks:
- Finsbury Square car park, about 5 minutes on foot.
- NCP London Wall, about 8 minutes on foot.
- Where should I stay?
- We recommend South Place Hotel, 3 South Place, less than a minute on foot from the venue. Book early; it's London. southplacehotel.com
- How do I get in touch?
- Email us and a human answers. contact@saasiest.com